Over 70% multinationals have poor social responsibilities with Adidas ranking bottom first. The law of our country to restrict enterprises is not only poor in effect but also low in illegal costs, which even causes some enterprises violate law Adidas F50 Adizero II to make profits.
Crystal Report in the year of 2011 "Blue Book on Corporate Social Responsibility" (hereinafter referred to as the Blue Book) pointed out that with respect to the categories of enterprises, no matter state owned enterprises, foreign enterprises or private enterprises scored very poor in China's social responsibilities.
The investigation of 300 enterprises including state owned enterprises, foreign enterprises and private enterprises, 26 of them scored zero or negative. Among these 26 enterprises, foreign enterprises accounting in a great measure, with the total number of 19, among 4 enterprises which got negative points, 3 of them are foreign enterprises and Adidas (China) CO. LTD is one of them, with the score of negative 4 points. From an overall perspective, top hundred foreign companies' social responsibility development index is 12.5 points in average score.
Adidas (China) CO. LTD belongs to clothing, shoes, and hats manufacturing industry, including liability management, market responsibility, social responsibility and environmental responsibility and these four indexes are all zero point.
The concept of corporate social responsibility originally comes from the Unite Kingdom. In people's opinion, foreign enterprises due to the influence of the subordinate country's culture, which rank high in enterprise social responsibility.
Media department director of Tsinghua University, Dr Zhao Shuguang said during a media interview that social responsibility performance of foreign enterprises was better than domestic enterprises. However, seeing the specific indexes, foreign-funned enterprises in China perform dissatisfiedly.
For example, 10 Wal-Mart branches and 2 takeovers of Trust-Mart stores in Chongqing marked common cold fresh pork into such as "green pure ribs", or "green tenderloin" under the name of green food brands and sold them according to green food pork's price.
A review article published in China Youth Daily made a special mention that some foreign enterprises get "alienation" phenomena in China. Being famous for law-abiding integrity management and cherishing of their own reputation, multinationals have been won the trust of the vast number of consumers, but they often show another side in China, such as environmental pollution or consumer fraud events.
The chief solicitor from China's elite layer's net, Yi Fuqiang said to the journalists that this has relations with our unsound legal system. Our law doesn't have deterrent force to enterprises, and is low in illegal costs, which even causes some enterprises violate law to make profits, because enterprises' first goal is to make earnings. Such as a fine of 200000RMB for ConocoPhillips in oil leakage events is insignificant to them.