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  Writing and publishing articles will do several things for your web site or your business:

  • Credibility: Writing articles will build your credibility. They help you establish yourself as an expert in your field.

  • Traffic: Including an "Author's Resource Box" on your article allows you to provide a link back to your web site.
    • When Publishers choose to use your articles on their sites or in their email publications, the link back to your site will provide you with direct traffic.
    • In addition to the direct traffic, the link back to your site will help your web site gain link popularity in search engines. (For an explanation of how link popularity works read Search Engine Optimization.)

  • Lead or Sales Generation: An article will establish you as an expert in your field and give you an edge to sell your products or services. You can also use the article as a way to address a specific need that your customers may have.


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